About Matt Goodwin
Hi, I’m Matt Goodwin. I’m an academic, writer, and broadcaster. This newsletter, this community, and our podcast is where I spend most of my time.
I built this community after leaving my career as a university professor. I worked in the universities for twenty years. I had a comfortable job. And a good salary.
I advised countless governments, companies, and leaders about political issues — including more than a few prime ministers, presidents, and CEOs.
And I wrote several bestselling books.
They include National Populism: The Revolt Against Liberal Democracy, which explains the rise of populism in the West, Values, Voice, and Virtue, which explains how a new elite lost touch with ordinary people, and Revolt on the Right, which forecast the rise of Brexit and the realignment of British politics, and was long-listed for the Orwell Prize.
But over time I became deeply alarmed at the direction of Western nations — at the impact of things such as mass immigration, rapid demographic change, liberal progressive or ‘woke’ ideology, and an increasingly radical political class.
I couldn’t shake a feeling.
I didn’t just want to study what was happening. I wanted to do something about it.
So I left the universities, wrote a book about why I left, and built this community to try and influence the direction of travel and help a much larger number of people.
And to be honest I’ve never looked back.
This newsletter has since become one of the largest Substacks in Europe.
Our arguments and commentary are reaching hundreds of millions of people across our social media platforms — including Facebook, Twitter/X, and Instagram.
We now have serious influence in the wider debate.
And, most importantly, I wake up every day with the knowledge that I am actually doing something, with this community of ours, to help make a difference.
Ideas that have been promoted in this newsletter have found their way into political party manifestoes. Arguments that have been made in this newsletter before they were fashionable have since gone mainstream. And countless politicians and journalists now subscribe because they recognise the impact we are having.
I also wrote my third national bestseller, Suicide of a Nation, which explains the impact of immigration on Britain and reached No.1 in the Sunday Times list.
What all this reveals is an enormous number of people who simply feel excluded from the national debate and the established institutions, and who want to support people who not only offer a different perspective but represent their values and voice.
Too much of our national conversation is dominated by people who come from the same backgrounds, share the same values, hold the same political loyalties, and have little interest in radically reforming or overthrowing the status-quo.
Which is why, through my writing and newsletter, I aim to do three things.
Help readers make sense of the political, cultural, and demographic revolution that is radically transforming Britain and other Western nations.
Give them counter-cultural evidence, data, and information they are unlikely to come across in mainstream media.
And openly challenge narratives, arguments, and claims that are made by the political and media establishment.
I don’t expect readers to agree with me all the time. But what I do want them to get is a fresh, original, and counter-cultural perspective they will not get anywhere else.
Why I need your support
Our work, impact, and influence would simply not be possible unless some of our subscribers stepped forward to become paid supporters.
Their support is crucial. It allows our small team to work, invest in social media, and spread our message to hundreds of millions of people online.
In return, our paid supporters receive the following benefits:
Full access to every single post
Full episodes of The Silent Majority podcast
Full access to weekly live discussions with Matt
Full access to the group chat on the Substack App
Full access to leaving comments
Full access to the complete archive
Invitations to events and discounts
But most of all, subscribers get the knowledge they are supporting a platform that constantly speaks up for the silent majority and is helping push culture and politics towards ‘common sense’. If you appreciate our work then please subscribe.
If instead you would like to support our work without taking out a subscription then you can also make a one-off donation here. And we offer discounts to pensioners, military veterans, emergency workers, and students. Just e-mail us if you would like one of those to matt (at) mattgoodwin.org.
What our paid subscribers say:
“Publications are needed to counter the vast amount of woke stuff everywhere you look. Please keep up the good work!” —Edward
“I have read your latest two books and met you at a recent conference. I look forward to becoming more informed about British politics. I am American and live in Los Angeles and have worked as a reporter at sixteen Republican and Democrat conventions. I hope to return to Britain in 2024 and cross paths” —Ed
“I’ve really enjoyed your writing. Your insight through data is incredibly valuable. There is a battle against far left/woke ideology and mass immigration in our society. I very much appreciate your work” —Marc
“Matt has a vital role in today’s broadening media landscape by providing a voice on behalf of the silent majority” -John
“I have enjoyed listening to you speak. I suspect 2024 is going to be a year when your content is going to be especially interesting and important” —SZT43
“I am from the USA and a conservative who believes a strong Anglosphere is a force for good in a world full of evil. [Matt’s Substack gives me] good info on the Tory party and the general status of British politics” -Tiberius
“You just get it!” -Emma
“I saw your recent chat with Peter Boghossian. I was really impressed with your competency, manner and passion on the topic of immigration in the UK. So I thought I’d subscribe to your Substack” —Joe
“A beacon of light in these dark times where the vast majority of politicians are as thick as a bank vault door” —Nick
“Matt, thank you for being such an English gentleman. Your voice is so valuable and needed in these troubled times. I enjoy your work” —Aimee
“Whether you know it or not, you’re a war correspondent. I respect that, but respect isn’t enough. Hopefully, my annual subscription plays a small part in allowing you to continue doing what you’re doing” —Koss
“I think what you are saying, and I have been listening to and reading you for some time now, is easily the most coherent and seemingly genuine analysis of the appalling situation, created by self-serving socially liberal parliamentarians” -Leslie
What other people say:
“Matt Goodwin is one of the few academics to be vindicated by the political trends of the past few years” - The Daily Telegraph
“Intelligent, counter-intuitive”, The Economist
“Informative and often compelling”, The Guardian
“A reality check”, The Telegraph
“The fundamental thrust of Goodwin’s argument is correct”, The Times
“Provocative”, Moneyweek
“An outstanding contribution to understanding politics”, The Independent
“Impassioned and convincing”, Spiked
“One of the most important books on politics for years”, The Spectator
