We are winning the argument. Many of the ideas we pushed are now going mainstream.

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A brief note today because I’m travelling.

I took a long walk this morning and thought about how even though it’s not yet over this year has been the most difficult of my life.

Fighting the parliamentary by-election in Gorton and Denton at the start of the year was an extremely valuable learning experience. But finishing second behind the extremist Greens and amidst the rise of sectarianism was difficult.

I then faced an avalanche of attacks for publishing a book that dares to tell people the truth about what is about to happen to Britain if we don’t change course.

And I then took that book on a pretty gruelling tour around the country — visiting more than sixty cities, towns, and villages to spread the message to others.

There’s no doubt I made mistakes along the way. The learning curve for me this year when it comes to politics and campaigning has been extraordinarily steep.

We are all works in progress.

But what struck me throughout it all is how many people stayed with us, how many newcomers joined us for the journey, and how out-of-touch many of the people who attacked us are from the country they claim to understand and represent.

Last night, my new assistant Jack messaged to tell me we have officially passed 1 million followers (1.1 million to be exact) across all platforms — Substack, X, Facebook, LinkedIn, and others, making this one of the largest political communities in Britain.

Day after day, we are cascading our evidence, arguments, and analysis, which rail against the status-quo, to all these people, and many more.

And the book, despite being criticised by those who clearly don’t want the people to know the truth, just passed 2,000 reviews on Amazon, where the people have given it an average rating of 4.8 out of 5.

Even more importantly, what is becoming clear is that many of the ideas, arguments, and evidence that we have been discussing together are no longer just confined to newsletters like this.

They are going mainstream.

Only this morning, the Tory party released a policy that our longer-term readers will recognise from this newsletter (see here, here, and here). Namely, ending social housing for foreign nationals and ensuring that Britain puts British military veterans and British families first.

The Tory version of this policy is nowhere as robust as Reform’s version, as I noted this morning, but you can see the direction of travel.

This is just one of many examples of how the principle of ‘national preference’, otherwise known as putting your own people first, something we have repeatedly made the case for, is now going mainstream in many areas of our national life.

Look, too, at the way in which leaving the European Convention on Human Rights, which will now be advocated by not one but two mainstream parties at the next general election, is becoming the mainstream view. Something else we have constantly been calling for since the creation of our newsletter (see here and here).

Look, as well, at how our calls for greater transparency on the relationship between criminality, nationality, and migration are going mainstream, with countless columnists, politicians, and others now making similar demands of the British state.

Or look at how key concepts that help people make sense of what is really going in Western nations, such as ‘suicidal empathy’, first coined by psychologist Gad Saad and pushed repeatedly into the British political debate by newsletters like ours, is now also entering everyday conversations.

Clearly, we are not directly responsible for all these changes. Lots of people are playing their part, too.

But I do believe that given the size of our community we have become an important platform for pushing these things forward and helping bring about wider changes in politics, culture, and the national debate.

Even if a single battle is lost here or there, take a bird’s-eye view and it is clear the terms of debate in Britain and across the West are now changing in major ways.

Ideas, concepts, policies, theories that were once considered fringe or not even known at all are now entering and reshaping political life.

And if this community has played even a small part in that wider shift, then it is only because people like you made the decision to support us.

So, as we are hopefully all having a little downtime and rest during the summer I wanted to not only remind you of this progress but say thank you for reading, sharing, subscribing, commenting, and helping us build something that is making a difference and which I really do hope gives you a sense of community and belonging.

Because we are in this together, whatever the future might hold.

And I’ve got a feeling that the immediate future, in the next few months, is going to be very interesting indeed.

An extremely difficult Labour budget. Perhaps an early general election. Seismic elections in France, Sweden, Germany, America, and elsewhere.

And the ongoing battle to save Western nations like Britain from managed decline if not being lost altogether. Best wishes and see you next week. Matt

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