EXCLUSIVE. Who would bring ex-Tories BACK to the Tories?
An exclusive poll of 2019 Conservative Party voters who left the party in 2024
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After their historic defeat at the 2024 general election, there is simply no way back for the British Tories that does not involve them winning back a big chunk of their 2019 electorate.
Last week, this electorate completely imploded, with the biggest chunk breaking off to Nigel Farage and Reform, another smaller chunk going to Labour or the Liberal Democrats, and another giving up on politics altogether.
Persuading many of these voters to return to the Conservative fold will be crucial to whether or nor the Conservative Party survives as a viable political party.
For this reason, as part of a much bigger project, I've been polling these former voters about everything—their values, policy priorities, assessment of British politics, their hopes and dreams.
And today I'm delighted to share with our paying subscribers the results of one particular question in this project.
I polled some 2,077 Conservative Party voters who voted Conservative in 2019 but switched to a different party last week, either defecting to Reform, Labour, or the Liberal Democrats. And I asked them which, if any, of the potential candidates to replace Rishi Sunak would bring them back to the Conservative Party.
Here are the results, with the rest of the project being released throughout this summer. They are fascinating, and tell us much about the future direction of the Tories and the Right of British politics …
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